![]() I think this has occured because the 3rd edition figures have been carried over to the 4th edition without a proper proof-reading. For example, pages 20-21 in the "Economic Profit versus Acccounting Profit" section has errors in the figures quoted for economic profit for McDonalds and Starbucks. The only criticism I have is that the 4th edition I just received has some minor errors. It is heavy going in some places for the students but I like the book's rigour. ![]() I teach strategic management to undergraduates at an Australian university and have used the 2nd and 3rd editions of this book in the past three years to supplement the theory from our prescribed texts.
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